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Drift Navigation

Finding Product-Market Fit

Overview

The Drift phase is where ventures discover their true path through rapid iteration and community feedback. This phase emphasizes flexibility and learning over rigid execution.

Key Activities

1. Rapid Experimentation

  • Test multiple approaches quickly
  • Pivot based on Echo feedback
  • Document learnings publicly

2. Community Engagement

  • Regular progress updates
  • Open feedback sessions
  • Signal pattern analysis

3. Metric Tracking

  • User engagement rates
  • Signal conviction levels
  • Iteration velocity

Common Patterns

Successful Drift Navigation

  • Weekly Updates: Consistent communication
  • Clear Pivots: Explain direction changes
  • Data-Driven: Show metrics behind decisions

Warning Signs

  • Drifting without direction
  • Ignoring Echo signals
  • No measurable progress

Transition Criteria

Move to Orbit when:

  • Product-market fit indicators strong
  • Consistent positive signals
  • Clear growth trajectory
  • Anchor endorsement secured

Tools & Resources

  • Drift Analytics Dashboard
  • Echo Sentiment Tracker
  • Pivot Decision Framework
  • Weekly Update Templates

Next Steps

Achieving Orbit - Stabilize operations
Handling Doubt - Navigate challenges